Location
Islamabad/Rawalpindi
Sales & Marketing
Team
Full time, Remote/Hybrid
Type
Job Title: Content Marketing Associate
Descripton
As a Content Marketing Associate at Avaza, you will be an integral part of our marketing efforts, responsible for creating and managing engaging content that educates, inspires, and drives customer engagement. This role offers an exciting opportunity to contribute to Avaza’s growth by crafting compelling narratives and leveraging various marketing channels. If you are a creative thinker with a passion for storytelling and SaaS technology, we want you on our team.
Note: The initial starting salary for this role is between PKR 100,000 – PKR 130,000 (negotiable), with performance-based increments.
Key Responsibilities
Content Creation: Help develop a wide range of high-quality content, including blog posts, articles, web landing pages, infographics, videos, and more, to promote Avaza’s products and solutions.
SEO Optimization: Optimize content for search engines to enhance organic visibility and attract relevant traffic to our website.
Email Marketing: Collaborate with the sales and customer success team to incorporate content into email campaigns, newsletters, and drip sequences for lead nurturing and customer engagement.
Social Media Management: Help in planning and executing social media campaigns to promote content, engage with our audience, and foster community engagement.
Lead Generation: Create gated content assets, such as guides, webinars, and case studies, to generate leads and support our sales and marketing efforts.
Analytics and Reporting: Monitor content performance using analytics tools, providing insights to refine content strategies and improve ROI.
Collaboration: Work closely with cross-functional teams, including product managers, designers, and customer support, to ensure content aligns with product updates and marketing objectives.
Core Skills & Competencies
Education: Bachelor’s degree in communications, marketing, or a related field is preferred.
Sales Experience: 1-2 years of content marketing experience in the SaaS industry, preferrably B2B SaaS.
Communication Skills: Exceptional writing and editing skills, with the ability to adapt content for different formats and platforms
AI and SEO: Familiarity with SEO best practices and tools, and leveraging AI for content editing and refinement
Analytical Skills: Strong analytical skills to measure and report on content performance.
Tech-Savvy: A passion for technology and a desire to stay updated with industry trends.
Team Player: Ability to collaborate effectively with cross-functional teams.
Goal-Oriented and Independent: Self-motivated and driven to achieve and exceed targets. Able to work independently