As a small business owner, a freelancer or team member in a company, your time is often billable, accountable and valuable. You sell your services based on a fixed price or blocks of time. Time is thus your most critical asset, but how much of it is wasted in admin work or on projects and activities that are less profitable than others?
Meet James, a lawyer with license to practice in three different countries, which means he travels frequently and bills in different currencies. His dad was also a lawyer – back in the era when there were dinosaurs, and secretaries using voice recorders to note the beginning and end of client engagements… James, being Next Gen, uses Excel spreadsheets to track his hours, copying details across to an invoice when it’s time to bill. But he is often out and about, and forgets to track many engagements.
Meet Nicola. She heads up a web design firm and has a team of designers that work on projects for a diverse set of clients. She uses email for collaborating with her team members and Microsoft Word template for timesheet entries. She is considering upgrading to an online system that addresses the demands of her growing business.